This is an expert overview on the topic of tire recycling. It summarizes current practices and the factors that have contributed to their growth and efficacy as viable, economically and environmentally sound methods of dealing with post-consumer tires. There are around 1 billion tires produced each year across the globe. It is estimated that for every tire sold another joins the waste stream. This publication explores innovative alternatives available to simply disposing of tires. In fact, waste tire products have many desirable properties in key application areas from thermoplastic elastomers to road surfaces. The primary area of study of this report is the EU, but reports from the US have also been cited. Statistics are incorporated from the EU markets, which illustrate changes in the industry since the inception of the European Tire Recycling Association a decade ago.